Fairtrade teddy

Action Area 5: Fairtrade Influencers

Felixstowe Fairtrade Forum

Fairtrade teddy

During Fairtrade Fortnight 2023, the Felixstowe Fairtrade group challenged themselves to improve their social media presence.

We were keen to [improve] our outreach work in schools and with young people and to publicise shops and businesses in Felixstowe where you can buy Fairtrade products.

Already having a Facebook page, the team has recently joined both Instagram and Twitter.

Jenny Brabazon, Felixstowe Fairtrade Forum Community group

They used Fairtrade Ted, a large teddy bear wearing a Fairtrade t-shirt, bringing him to local schools and businesses. They shared photos of him on their social media channels.

The team posted at least once a day during Fairtrade Fortnight, sharing the task across the committee.

Jenny’s top tips for social media include:

  • Taking photos as you campaign
  • Resharing content from the Fairtrade Foundation’s social media channels
  • Sharing posts to different Facebook groups.

The hard work by Jenny and team had a real impact, with lots more followers and reach.

Follow the Felixstowe Fairtrade Forum on Facebook, Twitter and Instagram.