She Deserves Fairtrade

Help us tell her story.

From 24th February to 8th March it is Fairtrade Fortnight. You can join us in our annual campaign when we bring the fight for change to the masses. In 2020, we are continuing our call for cocoa farmers to earn a living income, as well as sharing stories that show the positive impact that only Fairtrade has on the women behind your chocolate bar.

Only Fairtrade is campaigning publicly for the right to a living income for farmers – men and women. Only Fairtrade Standards cover:

Price: The Fairtrade Premium and the Fairtrade Minimum Price are driving real change, right now. Fairtrade farmers and workers have a safety net that protects them from low prices for their crops

Premium: Fairtrade farmers and workers choose how they spend the Premium, which they can use to make their farms and communities stronger. It also allows them to invest in different ways of making money, so that they are less reliant on the unpredictable cocoa market.

Women’s empowerment: Fairtrade is also supporting more women cocoa farmers to take the reins and stand tall alongside men. Fairtrade Standards make sure that they have a voice in their community, are represented in decision-making and benefit from Fairtrade. We know that independent income in the hands of women brings positive change to communities even faster.

Environment: While you can’t protect the planet without protecting its people first, rigorous Fairtrade Standards support farmers to protect the environment and the Fairtrade Premium is enabling them to invest in climate resilience and adaptation.

In late 2019, we travelled back to West Africa, to meet some truly inspiring women who want their stories to be heard. This Fortnight we need your help to share their stories and show people in the UK why we need them to choose Fairtrade.

You can still get involved

Download the Fairtrade Fortnight 2020 action guide

You can still get your community involved, read this guide to find out how!

Download Resources

Our resource library has lots of resources for you to use across the two weeks to share stories online or at events across the UK. Download stories, images, a storytelling presentation, church resources, posters, social media banners, briefings and more here!

Share our animation






Find School Resources

Want to talk about Fairtrade at a school in your community? Find the resources to support you here.

Go to a Fairtrade Fortnight event

A panel of guest speakers, including a female cocoa farmer from Côte d’Ivoire, will share inspirational stories about the importance of women taking leading roles in business and society. These events will take place across the UK. Sign up to attend one here.

Fundraise for Fairtrade

Why not fundraise for Fairtrade? Whether you organise bake sales, chocolate tasting sessions or coffee mornings as part of your event, the money you raise will play a part in bringing Fairtrade to more hardworking farmers and workers across the world, including the women who grow the cocoa for the chocolate we love. Find some ideas here.

Sign up to emails to stay in touch and receive updates 

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Find us on social media

Follow us on social media and share our campaign content to help us raise awareness of the issues. 

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Choose Fairtrade chocolate

Find out where to buy Fairtrade chocolate. Keeping up the demand for Fairtrade as consumers show businesses that people in the UK expect them to go much further to support the farmers that grow our food. More businesses committing to Fairtrade means farmers will sell more of their cocoa on Fairtrade terms, increasing their income.

What is Fairtrade Fortnight?

For two weeks each year thousands of individuals, companies and groups across the UK come together to share the stories of the people who grow our food and drinks and who grow the cotton in our clothes, people who are often exploited and underpaid.

The story so far

Infographic on Fairtrade Fortnight 2019

In 2019, Fairtrade Fortnight focused on the people - in particular the women - who grow the cocoa in our chocolate. Currently, a typical cocoa farmer in Cote d’Ivoire lives on around 74p** a day. Almost all cocoa farmers in West Africa live in poverty.

For the women the situation is even worse. They may plant and harvest on the farm, look after children, carry water, collect wood, cook and clean for the family, and transport the cocoa beans to market but often with fewer rights than men. 

This is why we are campaigning for a living income to become a reality for cocoa farmers in West Africa. If we can work together with governments, chocolate companies and retailers to make the commitments and policies necessary, then we can make it happen. 

We made a huge noise in 2019 with 4,000 campaigner events reaching 1 million people, 10,000 new supporters joining us on our journey, and businesses and MPs making their voices heard on the issues of living incomes. On 7 August 2019, Ivorian Independence Day, Fairtrade campaigners joined Fairtrade Foundation staff at 10 Downing Street to hand in a petition with more than 50,000 signatures calling for Boris Johnson to back cocoa farmers fighting for a fairer deal through UK-funded aid projects, business and human rights legislation, and joining international efforts that unite governments, chocolate companies and civil society to achieve living incomes.

What is a living income?

A living income means enough money to live a simple but dignified life, paying for essentials such as clothing, medicine and school. We believe this is not a luxury but a human right.

Read our full campaigner briefing that we wrote last year.

*WIP estimation based on the Living Income Community of Practice

**This is the estimated daily income per household member based on a typical cocoa farming household

This campaign was organised with the financial support of the European Union.