Fairtrade Fortnight for Businesses

Each year for two weeks over February and March, Fairtrade puts a spotlight on trade through our Fairtrade Fortnight campaign. Together with Fairtrade farmers and workers, campaigners and businesses up and down the country, we highlight the difference Fairtrade can make to lives and communities.

Fairtrade Fortnight is running from 25 February to 10 March 2019. It’s the most important time of the year for us all to celebrate Fairtrade achievements, whilst encouraging further commitments from the public, companies and governments to take action for fairer trade.

Fairtrade Fortnight 2019 will focus on cocoa, women and living income. But we want to make sure that we are supporting all businesses involved in Fairtrade, whether you’re buying cocoa or coffee, gold or cotton, we have created resources for all businesses to tell their Fairtrade story during the campaign period. If you are interested in offering a speaker or product samples for one of the hundreds of public events taking place up and down the country please email: commercial@fairtrade.org.uk.

Make sure you’re signed up to our newsletters so you’re the first to hear upcoming announcements about other ways you can get involved.

About the campaign

Farmers of Fairtrade cocoa have seen prices crash to crisis levels in the last few years, particularly in West Africa where most cocoa is grown. The situation highlights in stark terms the scandal of unfair trade. We have a choice about whether we take a stand against this.

Many farmers – both men and women – are underpaid and exploited. That means they can’t earn enough for the basics many of us take for granted, including food, education and housing, because they don’t earn a living income.

It’s even worse for the women who work in the fields and in the home. Despite the hard work they put in, they’re often overlooked and under-represented, and usually see even less of the money for their crop. They deserve more.

So the voices and stories of women farmers will also be at the heart of Fairtrade Fortnight. And we’re inviting some inspiring women farmers from Cote D’Ivoire – who truly understand what a living income means and represents – to come and help us spread the message.

Not sure what a living income means? Check out our introduction to living income.

Crisis in cocoa

The recent drop in cocoa prices means it’s more important than ever to remind people why choosing Fairtrade is so important, but also to be honest that certification alone can’t fix the complex issues which leave smallholder farmers at the mercy of volatile international markets.

So whilst buying more Fairtrade chocolate is the essential first step, it’s not enough. More needs to be done to tackle the grave injustice at the heart of this multi-billion pound industry. And it won’t happen without the chocolate-consuming UK public demanding it.

The good news is there has never been more understanding of these issues, or consensus amongst governments and companies around the need to pay a living income.

Raising the bar: beyond the FAIRTRADE Mark

We know that buying more Fairtrade cocoa can catalyse transformative change for producer communities, but that we need to encourage others to do more to truly overcome the injustice at the heart of this much-loved product.

That’s why in 2019 we’ll also launch an ambitious new 3-year campaign that will encourage everyone in the cocoa sector – consumers, companies, governments and others – to play their part and make a living income a reality for cocoa farmers.

Getting the public ready for Fairtrade Fortnight

There are many ways we plan to deliver this serious message in an accessible way – from encouraging people to bake delicious Fairtrade chocolate treats, to celebrating special women in their lives and communities. We’ve created an Action Guide for the public.

Resources for Fairtrade Fortnight are now available to pre-order. You will find event packs, posters, and much more on our online shop. If you're after only one event pack, you can pre-order one for free. Fill in our online form to pre-order an event pack.

We also have a library of digital assets to help promote your Fairtrade products during Fairtrade Fortnight. Head to our resource library to download assets.